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Sugar free sweets and chocolates wholesale at competitive prices

Sugar free sweets and treats are becoming a way of life. A lot of your customers are eating less sugar every day, it is not just out of health restrictions and necessity anymore, it is a conscious decision to eat healthier. According to the UK’s Departments of Health on Gov.uk 26% of adults and 1 in 5 children are classified as obese. 

The consumer health awareness in the UK is rising. The future is looking bright for the sugar free market.

1 in 4 people buy sugar free confectionery. 

If you are not stocking sugar fee sweets yet, you are losing business! That’s a fact! 

Are you catering for these customers? Are you offering them a selection of treats with no sugar added, sugar reduced or sugar free to choose from?

We are proud to say that we a market leader in the wholesale world with a large selection of sugar free and reduced sugar sweets, vegan sweets and liquorice. We provide sugar free sweets and sugar free liquorice wholesale to trade customer, such as shops, market stalls, etc.

We offer a wide selection of vegan products as well as sugar free, reduced sugar and no sugar added sweets and chocolates. You can purchase our sugar free sweets and chocolates wholesale from us. You can choose from pre-packed confectionery for your convenience or in bulk if you prefer to package them yourself. 

Our sugar free and free from products will build customer loyalty for you. The majority of our products are not available in supermarkets. This means that you will not be faced with local price comparisons and you can earn more by increasing your profits.

Our product range caters for:

Healthy lifestyle choices
Kind teeth products (especially for children)
Low carb diets to lose weight
People with food allergies and intolerances
People who simply prefer to eat sugar free products

*Diabetics – As there are several different types of diabetes, please consult your doctor or dietician before consuming our products.

Below is a small selection of our sugar free products. We can supply all these products to you at competitive wholesale prices. We also have a large range of vegan products.

Boiled candies
Boiled sweets
Bulk chocolates
Chocolate almonds
Chocolate bars
Chocolate raisins
Chocolate spread
Chocolate wafers

Cooking chocolate
Honey spread
Jelly beans
Liquorice roots

Pre-packed chocolates
Wine gums

A small selection from our pre-packed and bulk wholesale sugar free sweets and chocolates, also includes no sugar added and sugar reduced confectionery:

Pre-packed sugar free sweets and chocolates wholesale, also includes no sugar added and sugar reduced confectionery

Bulk sugar free sweets and chocolates wholesale, also includes no sugar added and sugar reduced confectionery


 Fortunately, for those concerned about reducing sugar intake, with a view to losing weight, enhancing or improving overall general health, there are now many alternative sweeteners available in the marketplace that are just as appetizing as your preferred high sugar content foods.

 However, as a result of there being numerous natural and synthetic sweeteners to choose from, it can be confusing when it comes time to choose the ones that may be right for you.

 In order to choose wisely, first you need to comprehend the different uses and benefits of these alternatives, as well as their drawbacks, because this understanding will be very important for both consumers and confectionery merchants alike. There are many options, and becoming familiar with the variety of sweeteners available to you will make it easier to discover ones that suit your particular requirements.

 While sugar-free alternatives have been around much longer than many people realize, sweetening consumable products with artificial sweeteners is still considered relatively new. When consumed daily in large quantities, it’s important to be aware that many of these sweeteners can have adversely negative effects on overall health, such as stomach discomforts, increased flatulence, or even an undesirable laxative result.

 Following is a list of the more commonly utilized sugar-free sweeteners that are lower in calories than conventional sugar.


 Isomalt has the same texture and appearance as items produced with regular sugar, while boasting only half the calories. This artificial sweetener, because of its stability and workability, is typically utilized in the production of biscuits, cakes, pastries, hard candies, chewing gum, toffee, and throat lozenges.

 While Isomalt can cause some people to experience gastric distress because the body recognizes it as a fibre, rather than a simple carbohydrate, it does not increase dental problems, and it has minimal influence on glucose levels, which makes it useful for some types of diabetes.

 Lactitol is a sugar alcohol used as a replacement for sugar that is similar to Isomalt, with 40% of the sweetness of natural sugar. This polyol can be integrated or combined with other sweeteners, such as Sucralose and Aspartame. It is useful in extending the shelf life of chewing gum and cookies because it prevents the accumulation of moisture, and is often used in the production of chocolates because it has a low cooling result. However, like other sugar alcohols, Lactitol can cause cramping, diarrhea, and flatulence.

 Maltitol is well known for its resemblance to sugar, is 70 to 90% sweeter, and is also considered a nutritious sweetener that is utilized in the production of many food products, such as baked goods, chewing gum, chocolates, hard candies, and ice cream. Even though Malitol has fewer calories than sugar, does not trigger tooth decay, and has a lower effect on glucose levels, when consumed in large quantities, it can have an undesired laxative effect.

 Sorbitol can be found in many sugary foods, and is a nutritious sugar alcohol sweetener often made from corn syrup, that is utilized in the making of sugar-free chewing gum, cough syrup, ice cream, and mints. While it takes place naturally in many fruits, when used in the manufacture of baked products, chocolates and other confectionaries that tend to become dry or to harden over time, Sorbitol prevents the loss of moisture and is usually produced artificially.

 While Sorbitol has actually been “generally recognized as safe” by the Food and Drug Administration (FDA), and has less than two-thirds of the calories of sugar, which means that it can be effectively used for weight management, overuse can have an unwanted laxative effect.

 Xylitol is an odor-free, nutritive, sweet tasting alternative that has a minimal effect on glucose levels. It is used in the preparation of biscuits, boiled confectionaries and chocolate. While it is believed that Xylitol can help to prevent tooth decay and boost dental health, when used in large amounts, it can trigger problems with flatulence as well as have a laxative effect.

 Since this polyol occurs naturally in fruits and vegetables, there is no undesirable aftertaste, and because it prevents the growth of streptococcus mutans, the bacterium connected with the onset of dental cavities, it can reduce the development of plaque along the gum line, thereby improving dental health.

 Xylitol is found in many foods requiring a sugary taste, including chewing gum, caramels, lollipops and mints, to name just a few.


 Aspartame is a zero calorie sweetening agent, first made in 1965, typically used as a sugar substitute in many sugar-free, reduced sugar, and low-calorie foods and beverages. While it has no calories, does not affect glucose levels and does not promote dental caries, those with sensitivity to this artificial sweetener may experience headaches or light-headedness.

 Manufactured under the trade names of “NutraSweet”, “Equal” and “Canderel”, even though Aspartame is 200 times sweeter than table sugar, it does not maintain its sweet taste when warmed, which is why it is not used in the manufacture of baked products.

 While a paper published in the Critical Reviews in Toxicology, and a panel at the University of Toronto both concluded that “Aspartame is safe for consumption in a regular balanced diet”, it has long been considered a notorious artificial sweetener that allegedly triggers cancer and other serious diseases.

 Sucralose, known by several names, and more commonly known by the brand name, “Splenda”, this zero calorie artificial sweetener is between 320 and 1,000 times sweeter than conventional sugar.

 One of the most common sugar substitutes in the marketplace today, while some believe it has an “artificial” taste when used in baking, Sucralose is shelf stable, and safe for use at higher temperatures, which makes it appropriate for baking.

 Sucralose has been rigorously tested and accepted as “safe” by many regulatory bodies, and as such is used in the manufacture of many beverages and food products because it has zero calories, does not promote tooth decay, and can be consumed by diabetics because it does not affect insulin levels.

 Like polyols, these sweetening agents do not exacerbate oral decay, add almost no calories, and have actually been thoroughly tested before being widely distributed throughout the food and confectionary marketplace. They are deemed to be non-hazardous to health because they have no discernible impact on the metabolism of carbohydrates.


Fructose is the naturally occurring sugar, found in many plants, including berries, fruits from trees and vines, honey and most root vegetables. Containing the same amount of calories as table sugar and producing the same effect on glucose levels, Fructose is actually sweeter than sugar.

 Fructose can often be found hiding in protein or dietary bars, cookies and other sweets containing fruit or fruit juice, where ingredients labels often state “no added sugar.” While a great deal of press was created concerning the health problems associated with the fructose found in corn syrup, these alarming allegations are considered to be incorrect so long as the Fructose is consumed in moderation or in small enough quantities as part of a balanced dietary plan.

 Lactose is a natural sugar compound and the carbohydrate found in milk. While not often used as a replacement for sugar, because it does not have the same degree of sweetness, because it does not alter the flavour of food, it is often used as a filler in baked products.

 Stevia extract is the newest, and perhaps the most impressive addition to the list of sugar substitutes because it is a natural herb, and has the least side effects. Made from the leaves of the “Stevia rebaudiana” plant, which is native to Brazil and Paraguay, Stevia has been utilized for hundreds of years as a sweet herb.

 As well as it’s sweet and delicious taste, the advantages of this natural sweetener are plentiful. It is a natural, zero-calorie sugar substitute that is abundant in fibres, making it a better choice for diabetics, and it does not trigger the laxative result often found in numerous other artificial sweeteners.

 Containing less than 10% polyols, zero calories, and zero carbohydrates, and labelled “Usually acknowledged safe” by the United States Food and Drug Administration, Stevia is 300 times sweeter than sugar, which means that a little goes a long way, and it is a healthier alternative for those watching their calorie intake.

 As too much sugar can be an unwanted additive in our food and drink, Stevia extract can be a terrific alternative to natural sugar.


 Given that these alternate forms of sweeteners are so typically utilized in the production of confectionery food items and have really minimal drawbacks, any retailer wanting to promote a healthier lifestyle through weight loss needs to consider the benefits of sugar-free, no added sugar or lowered sugar products.

 According to the Department of Health, nearly 66% of the adult population in the United Kingdom is struggling with weight management and all the many health concerns associated with obesity. This means that there is a substantial marketplace for the development of food and drink products that can help to assuage this growing epidemic.

 Maltitol and Stevia are the preferred sugar-free sweeteners, and the majority of our products are sweetened with Stevia or Maltitol. Consumers in both the United Kingdom and the United States are realizing the many benefits of consuming fewer calories, so be on the lookout for an increase of these alternative sweetening products that will bring you the beverages and foods you love without all the calories you don’t need.

 Anyone wishing to decrease or manage caloric intake need look no further, because when utilizing these types of sugar-free products, replacing high calorie, natural sugar consumption with a healthier low or zero calorie alternative is easily achieved.

 Used in moderation, there are many healthy, low calorie, sugar-free options that, with their low glycemic index, can be useful for diabetics, and have little to no harmful side effects.

 For today’s many overweight, health conscious consumers concerned about embracing a healthier lifestyle, the advantages of choosing a diet containing less sugar far exceeds the drawbacks, so the next time you’re having a sugar craving, search out sugar-free sweets when you’re out shopping.

 It has become common knowledge that just as being overweight can cause many health problems, consuming too many sweeteners can cause adverse side effects. Therefore, if you are concerned about any aspect of your health, you should consult with your General Practitioner.

 The details provided here have been obtained by means of research found on the World Wide Web, which means that we are unable to guarantee the degree of accuracy.


Mayo Clinic: www.mayoclinic.com/health/artificial-sweeteners/

Fit Sugar: www.fitsugar.com/

American Diabetes Association: www.diabetes.org

U.S. National Library of Medicine: www.nlm.nih.gov

Live Strong: www.livestrong.com

Xylitol: www.xylitol.org



* All information offered here is subject to alteration without previous notice. * All information is believed to be correct, but no service warranty is given. * All the information concerning the products noted in this brochure and in our catalogue is based upon the information that we have received from the pertinent suppliers/manufacturers. In no circumstances whatsoever can Paramount Contracts GB Ltd. be held responsible for details offered that might be inaccurate. * It is the consumer’s duty to check the ingredients on the item before consuming. The customer needs to conduct tests to figure out the suitability for their specific requirements. * Please note: on items for which it says nut-free, it is essential to mention that some of those products are made in a factory that manages nuts, and that therefore, the items may contain traces of nuts. The exact same applies to soya free, wheat-free, etc. Cross-contamination cannot be excluded. * E & OE * Should you discover errors regarding the Free From details, please advise us.

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0044 (0) 1233 733 399


Ashford, Kent,
United Kingdom