You need to stock sugar free/ no sugar added/ sugar reduced confectionery such as sweets, chocolates and liquorice in order to meet customer demand.

 Sugar free, low-calorie diets are becoming increasingly popular. In moderate quantities and as part of a balanced diet, sugar-free, no-added sugar and reduced sugar confectioneries can contribute to weight loss because of the lower calorie and carbohydrate content. 

Why are some products called Sugar Free while others are No Added?

According to European law, products can only be labelled “Sugar-free” if the product does not contain more than 0.5 grams of sugar per 100 grams or ml. Products labelled “No-added sugar” can only be so if the product does not contain any monosaccharides or disaccharides. If sugars are naturally present in the product, it must be labelled as “Containing naturally occurring sugars.”

Products marketed as “sugar free” include sweets like boiled sweets, liquorice, and other candies, while “no added sugar” products include chocolates and biscuits.

 Despite recession that has affected overall commerce, the confectionery market has continued to see a growth of 2 to 5% every year since the turn of the century.

We are the distributor with largest range of sugar free confectionery in the UK. 

However, one of the biggest threats facing the market, as well as its customers, is the ingredient most commonly associated with confectionery: sugar. Because sugary products often contain a surplus of calories, and no nutritional value, sugar consumption is linked with weight gain and health problems like diabetes.

The issue of reducing obesity and improving dietary habits has moved to the forefront of public affairs. In fact, the UK’s Department of Health has an official policy on the issue! According to the department’s claims on, most people living in England are overweight or obese, including 61.3% of adults and 30% of children between the ages of 2 and 15. Some of the Department’s goals are to encourage and help people to “eat and drink more healthily” and to “improve labelling on food and drink to help people make healthy choices.”

How does this affect the confectionery industry? Market experts are suggesting that consumers are reconsidering their relationship with sweets and sugar in response to the obesity crisis. Clearly defined labels set by the European Union’s executive body, the European Commission, are helping consumers to make these choices. Labels such as “sugar-free” and “no added sugar” are being used to identify foods that have less sugar.

In a press release, Kennedy’s Confection says: “Sales of sugar free sweets in the UK are booming and the opportunity for future growth is absolutely massive. Sugar free sweets now have a 3% share of total UK confectionery sales but this compares to a 63% share for sugar free sweets in Spain, for example.

Shops need to satisfy the consumers’ desires: delicious sweets and thinner waist lines. It’s also important to note that, according to statistics, sugar-free gum accounts for 87% of all gum sales in the UK. This makes sugar-free gum almost a 300 million-pound industry.

Given these statistics, and the increasing attitudes of health-consciousness in the UK, the future is looking bright for the sugar-free market. The Sugar Free, No Added Sugar and Free From markets are quickly becoming specialized niches for confectionery manufacturers, sweetshops , market stalls and online shops.

More and more people are buying sugar free sweets. If you are not stocking sugar free sweets yet, you are losing business! That’s a fact!

Request our trade brochure and price list today so you don’t miss out.

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